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Sony to float new PlayStation Vita hand-held games device in Japan

September 14, 2011

Citing Sony Corp’s head of Japanese games unit Hiroshi Kawano, Reuters reported that it will launch its new PlayStation Vita in Japan on December 17.

While talking to reporters a day ahead of the annual Tokyo Game Show, Kawano said that there will be no discount on this hand-held games device. The analysts see this as “flop” of competitor Nintendo’s 3Ds portable games gadget.

Last month, the company said that there was no need to reduce PS Vista’s price from the already declared price of 24,980 yen ($325)for a Wi-fi only model and 29,980 yen ($390)for a 3G plus Wi-fi version.

However, it reduced the price of its PlayStation 3 gaming console by a fifth. This is deemed as an effort to gain lost ground against rival Microsoft, which makes Xbox, the news agency reported.

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