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Apple continues to be front runner in tablet market: Gartner

September 23, 2011

Apple Insider reported on a special report released by research group Gartner on Sept. 22. According to this report, Apple will continue to have upper hand among its rivals in the tablet market this holiday season. The research says that media tablet sales will reach to 63.6 million units this year across the world, which is a 261.4% increase from 2010.

According to the prediction of the research firm, Apple will take over 73.4% of the market this year, which is still down from 83% in 2010. Android would secure second place with 17.3% share of sales which are expected to reach 11 million this year. Gartner expects that there would be no other platform which would be able to secure a 5% share of the market in 2011.

Gartner also told in its report that Apple would be running ahead for at least Gartner several more years, however, by the end of 2015, its market share will start to slide to 46%. According to the firm’s projections, Android will near Apple with 116 million tablet sales, sufficient for 35.6% market share.

Apple insider cited a report on one presentation in which Gartner had described Apple’s iPad as an “unstoppable train” in the enterprise.

Apple Insider quoted Gartner Research Vice President as saying:

“We expect Apple to maintain a market share lead throughout our forecast period by commanding more than 50 percent of the market until 2014. This is because Apple delivers a superior and unified user experience across its hardware, software and services. Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal. Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen. This allowed Apple to bring the iPad out at a very competitive price and no compromise in experience among the different models that offer storage and connectivity options.”

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